The ultimate over-ear listening experience — in five vibrant colors and with up to 1.5x more Active Noise Cancellation than the previous generation.
View all technical specifications for AirPods Max 2.
Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case, and AirPods Max 2.
iPhone 18 Pro. Total AI powerhouse. 48MP Main camera with variable aperture. Big leap in battery life. Next-generation vapor chamber. A20 Pro chip.
View all technical specifications for iPhone 18 Pro and iPhone 18 Pro Max.
Apple announced the new Mac Studio, featuring M5 Max and the all-new M5 Ultra, delivering a monumental leap in AI performance and even faster graphics.
https://www.apple.com/newsroom/2026/08/apple-introduces-new-mac-studio-with-m5-max-and-m5-ultra/
Apple announced iPhone 18 Pro and iPhone 18 Pro Max, delivering an advanced pro camera system and improved battery life and performance.
https://www.apple.com/newsroom/2026/09/apple-debuts-iphone-18-pro-and-iphone-18-pro-max/
Get $35–$885 off a new iPhone 18 Pro or iPhone 18 Pro Max when you trade in an iPhone 8 Plus or newer. 0% financing available. Buy or lease now with free sh...
It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
Understand how to adjust your Apple Ads Basic monthly budget, CPI, or the countries and regions where your app promotion runs.
https://ads.apple.com/app-store/help/apple-ads-basic/0068-make-changes-to-basic-app-promotions
Discover why Berklee College of Music student Max Thomas chooses MacBook Pro — along with pro apps like Logic Pro — to create studio-quality music.
https://www.apple.com/education/college-students/success-stories/thomas/
Understand when to raise and lower max CPT bid amounts for search results campaigns on the App Store to help optimize bidding.
https://ads.apple.com/app-store/help/bids-and-budget/0076-considerations-for-keyword-bids
AirPods deliver an unparalleled wireless headphone experience, from magical setup to high-quality sound. Available with free engraving.
Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case, and AirPods Max 2.
Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case, and AirPods Max 2.
Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case, and AirPods Max 2.
Get help determining max CPT bids for App Store campaigns, and learn how to change ad group or keyword bids and edit bids in bulk.
https://ads.apple.com/app-store/help/bids-and-budget/0062-set-and-adjust-bids
See the countries and regions that have certified 5G and LTE networks on iPhone including the U.S., Canada, Japan, Germany, China mainland, and more.
See all the technical specifications for the 14- and 16-inch MacBook Pro with the M5, M5 Pro, and M5 Max chips.
Mac Studio with M5 Max and M5 Ultra. The ultimate pro desktop. Exceptional performance. Extensive connectivity. Runs powerful AI on device.
Find the best MacBook Pro for you with the M5, M5 Pro, or M5 Max chip. Built for AI. Up to 24 hours of battery life. Liquid Retina XDR display.
View all the technical specifications for Mac Studio with the M5 Max or M5 Ultra chip.
View the steps needed to create an Apple Ads Basic app promotion, choosing your app, countries and regions, budget, and cost-per-install.
https://ads.apple.com/app-store/help/apple-ads-basic/0039-promote-an-app-with-basic
Starting Saturday, September 12, customers can pre-order iPhone 18 Pro and iPhone 18 Pro Max.
Get help determining bids for Maps campaigns, and learn how to change ad group or keyword bids and edit bids in bulk.
https://ads.apple.com/maps/apple-ads/help/bids-and-budget/0031-set-and-adjust-bids
Save up to 15% on a refurbished iPhone from Apple. Full 1-year warranty with a brand new battery and outer shell. Free delivery and returns.
Understand the performance metrics available in the Apple Ads Campaigns dashboard for ads on the App Store, and how to filter and add metrics to your view.
https://ads.apple.com/app-store/help/reporting/0024-view-campaigns-dashboard-metrics
Discover manual bidding suggestions to stay competitive, maximize budget, and increase your app’s likelihood of showing in App Store search results.
https://ads.apple.com/app-store/best-practices/manual-bidding
Save up to 15% on a refurbished Mac. Tested and certified by Apple including a 1-year warranty. Free delivery and returns.
Learn about premium sponsorship specifications for ads on Apple News.
https://ads.apple.com/apple-news/advertisers/help/ad-specs/0111-premium-sponsorship-specs